"Very very interesting and unique idea. The market timing is perfect for a product like this."
About Others Online
Others Online offers online publishers behavioral profiling software (Affinity Profiling Platform) that distills the topics, products, interests, activities, etc. their audience cares about, and the strength of those affinities. We provide them behavioral analytics and ad services that help them better understand, target and monetize their audience. With a shared data model, and focus on diverse and hard-to-monetize content of the Web (social media and user-generated content, or "UGC"), we achieve over 45% revenue lift, and we're commencing partnerships with leading advertising networks, WiFi hotspots, and publisher networks.
How We're Different
We refer to most other companies in our space as "behavioral 1.0", whereas Others Online is "behavioral 2.0", for the following reasons:
- We're not an ad network. In fact, we partner with ad networks and make them work better.
- We don't just focus on travel, auto and financial services. Instead, we focus on learning ALL the user's interests so we can help serve targeted ads the other 99% of the time.
- We provide the value of a co-op data model to publishers, and share what we know about an audience with them so they can become better businesses.
- User profiles consist of industry-standard keywords (rather than proprietary categories), and affinity scores -- providing better "raw materials" for understanding and targeting an audience.
- Users have complete visibility to their profiles and not only the ability to opt-out, but also to edit and add to their profile. We even allow them to target each other!