Your users tell you a lot about themselves, just in their actions and what they pay attention to. Our patent-pending behavioral profiling algorithms make sense of that attention data, and allow you to benefit from it. Using simple Javascript tags, we create a keyword-based profile of what each user cares about, and the strength of their affinity to topics, products, activities, search terms, etc. We use that information to help you:
The more attention data we have for each user, the more valuable the profile. While our technology is incredibly good at what it does, we also believe in social responsibility. We are the only behavioral technology company offering end-users complete transparency and control over their profile data, plus some fun ways to use it (note our widget and toolbar).
Others Online is helping data-rich companies such as wifi networks, social media Web sites, ISPs, widget producers, blog publishing platforms, and ad networks make more money. To learn more about how we can help you, please email partner AT othersonline.