Affinity Ads work in conjunction with our Affinity Profiling Platform to make better ad targeting decisions, displaying ads that target what users care about when page content is poor. The typical result is over 50% more revenue than contextual advertising alone!
Contextual advertising programs like Google AdSense display ads matched only to a page's content. This works great on pages with content of high commercial value, but not so great when content is low in value, social or user-generated.
Affinity Ads match text ads to each visitor's affinity profile, based on earning potential and level of interest/affinity. So the next time your visitor goes to a page with low commercial value, we'll show them a better targeted ad -- and that makes you more money.
Our unique whitespace ad unit automatically finds blank space on your page, and displays relevant ads whenever the user's mouse hovers over it. It's truly a unique ad unit for publishers, offering:
To see a simple demonstration, simply hover your mouse over either side of this paragraph within the white space of the page borders. Sign up now to get started!
Others Online also offers standard text ad unit sizes such as banner (468x60), leaderboard (728x90), skyscraper (120x600), wide skyscraper (160x600), vertical banner (120x240), and squares (200x200 or 250x250).